Right now voice search offers a competitive advantage for companies that prepare early and become voice search ready – i.e. findable via voice search – as soon as possible. To do this companies need to optimize their online listings for voice search and offer users attractive discounts and promotions to enrich the voice search user experience. More than one in five are already using voice search and of consumers see a future for the technology. And the proportion will continue to grow as it permeates our society. reasons why companies fail at voice search optimization Last week we published our comprehensive study on voice search. To do this we analyzed company locations and checked their suitability for voice search across online platforms.
This week we look at some of our key findings and whatsapp mobile number list discuss the common mistakes made when optimizing for voice searches. But we also discuss the necessary steps to make your company fit for voice search. First results of the voice search study. Only of business locations were perfectly optimized for Google Bing and Yelp – the top three voice search platforms. This means that only a fraction of companies are currently successfully optimized for voice search. Why Do Businesses Fail At Voice Search Optimization Reason of business locations have incorrect information on Bing Almost of all locations analyzed had errors or missing information on their Bing profiles. This means that almost half of all locations are not displayed for those consumers who use Cortana or Alexa.
Voice search assistants who access Bing directly. Bing is not only one of the most important databases for voice searches but also for local searches. If a brand wants to rank first in a local search be it voice or text it simply cannot ignore Bing. Recommendation Complete your profiles on Google Bing and Yelp The first and easiest step to prepare your business for voice search Make sure your Google Bing and Yelp location listings are complete and accurate. Using our underlying data we calculated that voice search optimization is dependent on these three directories.