On social networks, you can communicate with your potential customers, share your company's story, appear humane and approachable. It is therefore a channel that can be used to build a lasting relationship with your customers or potential customers and to connect them to your brand. Again, p that there are exceptions to what we just said. In some cases, for example influencers who sell niche products, Instagram or others can very well be sales platforms. 📨 6-Email marketing Perhaps the most powerful digital marketing channel! One might think that in the age of social networks, email is an obsolete tool… but that's not the case.
On the contrary, there are countless studies showing that email marketing is an indispensable marketing tool, as it is inexpensive and ultra-effective. Even if you are not a programmer now you can create impactful emails thanks to drag&drop editors The benefits of email marketing are numerous. To name just a few: mobile number list ending emails costs next to nothing. Most email marketing software like Sendinblue, Mailchimp or Hubspot offer a free package that already fits most needs (with Sendinblue, for example, you can send up to 9,000 free emails per month).
And even for large volumes, email is still a lot cheaper than Google Ads, for example. Emailing is the first step that allows you to create a lasting relationship with your customers. Through a regularly sent newsletter , you can stay in touch with your customers in a private space, away from the hustle and bustle of social networks. You can tell them about yourself, ask questions, and offer them new products out of sight. Email sending can be automated. You can easily set up transactional emails and marketing automation campaigns ( welcome email , abandoned cart reminder , etc.).